A Comprehensive Guide to Opening a Store on Xiaohongshu | Easy for Newcomers
Many of you are eager to activate the "Yellow Shopping Cart" on Xiaohongshu, list products, and embark on your e - commerce journey. Today, I'll walk you through it in detail.
Activating the Yellow Shopping Cart
1. Requirements
• Complete real - name authentication.
• Have at least 1000 followers.
• Publish no fewer than 10 public and compliant notes in the past 30 days.
• Maintain a credit score of 80 points or above.
2. Activation Steps
• Tap the three horizontal lines in the upper - left corner of the Xiaohongshu APP home page. Enter the "Creation Center", find "More Services", click on "Product Partnership", and submit relevant information as prompted. Once the review is passed, you can activate it.
Listing Products
1. Prepare Materials
• Prepare clear and appealing product images, along with detailed and accurate product descriptions covering specifications, materials, usage instructions, etc.
2. Listing Process
• Enter "Product Partnership", click "Add Product", select the product source (such as Xiaohongshu's official cooperation platform or your own store link). Fill in product details, set the price, stock level, etc., and then submit for review. Once the review is successful, the product is listed.
Product Sourcing Channels
1. Own Brand
If you have your own brand and supply chain, you can have full control over product quality and design, and create unique selling points.
2. Dropshipping
Find reliable dropshipping suppliers. This way, you don't need to hold inventory, reducing financial pressure and risks. However, you need to carefully select high - quality suppliers to ensure product quality and delivery speed.
3. Wholesale Markets
Visit local large - scale wholesale markets for on - site product selection. You can directly assess product quality and negotiate prices with merchants to get good deals.
As long as you follow these steps, carefully select produ